Making social accounts on sites like Facebook and Custom Wikipedia page is necessary for businesses to stay competitive in today's digital world. Social networks offer businesses the opportunity to stay connected with their customers, increase brand awareness, and more easily promote their products and services. Having a presence on social media sites also allows businesses to interact with their customers in a more personal way and build relationships. Additionally, having an active presence on social media sites makes it easier for businesses to stay up-to-date on the latest trends and customer preferences. Finally, having an active presence on social networks gives businesses the opportunity to better understand their target audience and craft marketing messages that are tailored to their interests.